CRM Data Analyst

  • Company: Loewe SA
  • Country/Region: Spain
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: LOEW00501
  • Date of publication: 2020.02.12


If you are a LOEWE Fan and you are passionate about client relationships management this is a great opportunity to join our CRM Team in our Head Quarters in Madrid. As the CRM Analyst you will be responsible of analyzing vast amounts of data from a variety of sources and visualize how it influences marketing effectiveness and commercial decisions across the business.

Main responsibilities not limited to:

  • Management of customer data collection, its accuracy and maintenance across platforms to comply with GDPR.
  • Management of data within the CRM database, ensuring all data is accurate and cleansed for reporting and analysis.
  • Guarantee integrity of data model & data flows in Salesforce.
  • Develop automatic CRM reports & deliver actionable customer insights for different stakeholders within the company by analyzing large customer data sets.
  • Act as the single point of contact for all customer data and CRM analysis.
  • Be proactive in translating customer lifecycle data into meaningful insights and actionable recommendations at a strategic and tactical level.
  • Work closely with eCommerce, Retail, Merchandising and Marketing teams to scope and develop scheduled KPI reporting on acquisition, loyalty and marketing effectiveness.
  • Undertake ad hoc analytical needs that supports wider business decision making.
  • Train regional CRM teams to different analytic tools deployed.


  • Minimum of 3-4 years of experience in CRM analysis.
  • Master's or bachelor's degree in economics, marketing or statistics preferred.
  • Proven experience of delivering database and analytical projects with demonstrable stakeholder management skills.
  • Experience articulating business questions and using data to arrive at an answer. Experience translating analysis results into business recommendations.
  • Proven SQL skills and its regular use in previous roles are essential for this role. Knowledge of Salesforce & Power BI will be considered a plus.
  • Fluency in Spanish & English is required.
  • Detail oriented with strong project management and analytical skills.
  • Excellent organizational skills and ability to prioritize.
  • Passionate & understanding of retail and luxury sector.
  • Customer-focused, results-oriented and brand-addicted.

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

Discover the business group